FORMATION YEARS (2017 - 2018)
Established in November, 2017 as a senior project at Kent State University, Fed Up Apparel is the combination of two brothers' ideas with the goal to create a brand that promotes the human embodiment of diversity and positivity.
No hired models, no body standards, just empowering people to be the best version of themselves. We as humans are so much more than just our skin color, social status, ethnicity, body size, background or career choices. We believe everyone deserves a chance to be included. Hence the slogan:
"For A Beautiful Diversity, We Are All Human Together"
TEAM HUMAN YEARS (2018-2020)
We've always said that there is one thing we all have in common: Human DNA. From our imagery, to the color schemes, to the messaging, we wanted to show that each and every one of us has more in common than we realize. We believe the world needs to focus on this.
This made way for us to create the concept that we are all from the same Earth. We all share this planet; Therefor, it is essential we treat it, and one another, with kindness. When we realize this, it will make all of our experiences here more peaceful.
THE PEACEFUL REVOLUTION (2020- PRESENT)
Over the course of our history so far, we found ourselves calling what we are doing 'The Peaceful Revolution'. We instantly wanted to continue building our brand around this concept. We wanted to start giving back, we wanted to Go Green, and we wanted to go beyond not just humanity, but peace for all forms of life.
We switched to 100% Recycled shirts, more positive messaging, and put our focus on making a change to create unity.
"Welcome to The Peaceful Revolution" - J + B